The reflective screen shows like a mirror in live time.
If a person is detected to be standing still, staring at the screen, or approaching the screen, their photo is taken.
Once the photo is taken, the text blurb will appear with the Wendy’s logo and the entire image stays for about 15 seconds. At this point, there is an option to scan the QR and save the photo to your phone, or you can delete the photo.
Wendy's prides themselves on having fresh (never frozen) beef. Just like Wendy's burgers, the best moments of life are made in the moment.
This student campaign titled 'Made in the Moment ' was published in United States in December, 2022. It was created for the brand: Wendy's, by ad schools: S.I. Newhouse School of Public Communications and Syracuse University. This Outdoor medium campaign is related to the Food industry and contains 3 media assets. It was submitted 9 months ago.
Portfolio I (Newhouse School, Syracuse University): Syracuse, New York, USA
Art Director: Audrey Fink
Copywriter: Audrey Fink