When life gets crazy, having the right people to share it all with can turn a night of mayhem into a lasting memory. Country rockers Jason Aldean and Florida Georgia Line conceived of their bourbon Wolf Moon as the ideal sipping whiskey to toast to just those kinds of “good-life moments”—the moments both intimate and rowdy, on stage and backstage, on tour and in the yard. And how better to introduce such a whiskey than during a good-life moment like a live country rock concert?
Capturing the live announcement of the new bourbon before a literally cheering audience and put to the beat of Jason’s “We Back” single, Wolf Moon’s launch video brought the memory-making energy and excitement of a live experience to a digital campaign launch.
Behind-the-scenes footage taken backstage on tour and at Jason’s East Nashville Chophouse, further celebrated those good-life moments, where memories are made and the bonds of brotherhood are forged over a glass of bourbon. Cheers, y’all.
This professional campaign titled 'Made for the Good Life' was published in United States in February, 2020. It was created for the brand: Wolf Moon Bourbon, by ad agency: The Thomas Collective. This Content medium campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted about 3 years ago by SVP, Group Creative Director: Kimberly Howard-Thomassen of The Thomas Collective.
Advertising Agency: The Thomas Collective, New York, United States of America
Production Company: Taillight TV
Creative Director: Kimberly Howard-Thomassen
Account Director: Kat Whelan
Agency Producer: Lauren Pelosi
Copywriter: Lisa Grace Hennessy
Copywriter: Deanna Brigandi
Executive Producer: Tom Forrest
Producer: Matt Houser
Production Manager: Nick Lantz
Director: Jason Wallis
Director Of Photography: Rob Bennett
Editor: Jason Wallis
Editor: Michael Hamm