Made by Life. Made for Life.

Agency: DDB Paris


Volkswagen and DDB Paris unveil the new Golf campaign celebrating 50 years of the most iconic car. Volkswagen, in collaboration with their long-standing advertising partner DDB, is thrilled to announce the launch of the latest advertising campaign for the New Golf. The campaign celebrates the 50-year journey of the iconic car, highlighting its evolution from 1974 to the present day.

The campaign signature “Made by Life. Made for Life” highlights that, with millions of drivers around the world, the Golf is the epitome of progress driven by life. Volkswagen has learned from five generations of young parents and old lovers, of naps in the backseat and songs in the front, of first-time driving and last mile to go, to create the best version of its famous Golf.

A Journey Through Time and Collective Memories
Since its launch in 1974, the Golf has always been a symbol of innovation made accessible to as many people as possible. The film tells the story of a young woman who is moving out with her first car in 1974 and grows up with the Golf over the years, passing on the baton to her daughter, reminding us that the Golf has empowered generation after generation of drivers over the past five decades.

A Decades Long Collaboration
Volkswagen and DDB have the most iconic history of successful collaboration, and this latest campaign is no exception. “Working on a Volkswagen brief is always a source of pride here at DDB Paris. For this campaign we’ve tried to capture the essence of the Golf's 50-year history to tell a universal, human story,” says Alexander Kaltchev, Chief Creative Officer & CEO of DDB Paris.

This professional campaign titled 'Made by Life. Made for Life.' was published in France in July, 2024. It was created for the brand: Volkswagen, by ad agency: DDB Paris. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 17 days ago.


Chief Marketing Officer: Susanne Franz
Head of Marketing Campaigns: Samal Bishwajeet
Head of Marketing Campaigns ICE & BHEV: Christine Vetterkind and Dr. Patricia Yazigi
Marketing Campaign Manager: Kathrin Scheel
Marketing Campaign Manager: Alexander Rink

DDB Paris
CEO: Paul Ducré
Chief Creative Officer & CEO: Alexander Kalchev
Chief Strategy Officer: Sébastien Genty
Art Director: Jonathan Baudet-Botella
Assistant Art Director: Leo Gratier
Copywriter: Linnea Kavsjo
Business Director: Meryl Martin
Account Director: Mathilde Bodin

DDB Berlin
CEO: Bjoern Bremer
Chief Creative Officer on Volkswagen: Gerrit Zinke
Art Director: Heitor Buchalla
TV Producer: Alexander Seib
Account Director: Christoph Hameister
Account Manager: Faye Schröder

Directed by Terence Neale
DOP: Nicolas Karakatsanis
Produced by ANORAK Film
Executive Producer: Catherine Baikousis / Toni Jaschke
Producer: Rozanne Rocha-Ray
Post Producer: Tim Peters
Production Coordinator: Safen van Westing
1st AD: Jim Cole
Production Designer: Andree Dupreez
Stylist: Richard de Jager
Editor: Carlos Font Clos
Service Production: Romance Film
Service Line Producer: Helmke Möller
Post Production Company: Slaughterhouse


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