To promote its communication of – ‘We listen to you’, the music video focuses on core issues faced by today’s youth where they are neglected, often misunderstood, and are misrepresented. The pun derived from a common expression among youth – “Yaar ye meri kyun maanta nahi? “, BAGIC & WATConsult imbibed and created the musical genius garnering over a million views. Endorsing the free thoughts online, the lyrics were sourced in the form of tweets and facebook posts reflecting real life incidents.
This professional campaign titled 'Maanta Nahi Anthem' was published in India in October, 2014. It was created for the brand: Allianz, by ad agency: WATConsult. This Digital medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 7 years ago.
Advertising Agency: WATConsult, Mumbai, India
Creative Director: Sahil Siddiqui
Art Director / Copywriter / Photographer: The Viral Fever