Lunar New Year Campaign 2025
Description
Bottega Veneta welcomes Lunar New Year 2025 with an opulent campaign that dazzles both visually and emotionally. Directed by renowned photographer Wing Shya, celebrated for his work with filmmaker Wong Kar Wai, the cinematic short film unfolds in Liuyang, Hunan Province — the birthplace of fireworks. The historic location provides a fitting backdrop for the campaign, which seamlessly blends tradition and modernity through its captivating narrative and breathtaking pyrotechnic displays.
The film follows an ensemble cast, including brand ambassadors Yo Yang and Shu Qi, along with acclaimed Chinese actor Fan Wei, as their stories unfold against the vibrant cityscape. Each character’s journey through the illuminated streets reflects themes of connection and reunion, culminating in a shared moment under a spellbinding fireworks display. Streaming car lights, shimmering neon signs, and a remix of Stephanie Sun’s iconic 2001 pop hit infuse the piece with a dynamic, celebratory energy that bridges cultural heritage with contemporary style.
This professional campaign titled 'Lunar New Year Campaign 2025' was published in China and Italy in January, 2025. It was created for the brand: Bottega Veneta, . This Film medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted 23 days ago.
Credits
Bottega Veneta Creative Director | Matthieu Blazy
Director & Photographer | Wing Shya
Models | Yo Yang, Shu Qi, and Fan Wei