Love the Meeting

Plaud, the world’s #1 AI Notetaker, is launching a new advertising campaign today to show why its users are learning to “Love the Meeting” again.

Inspired by the awkward, wonderfully human humor of The Office, Plaud created a world where people are absurdly enthusiastic about meetings. Underneath the comedy is a very real insight: people don’t hate meetings; they hate the distractions, the note-taking, and the endless follow-up that take them away from the conversation.

Plaud’s Head of Global and Brand Marketing, David Hamidzadah, shared why the company took this approach for its first major brand campaign:

“Most AI companies want to get you out of meetings. We think that's the wrong goal. Meetings aren't inherently the problem. The problem is everything that pulls you out of them: the frantic note-taking, the half-heard decisions, the follow-ups nobody owns.

Love the Meeting takes a universal workplace frustration and turns it on its head, using humor to make a surprisingly serious point: the best thinking happens when people are fully present. Plaud handles the record so you can focus on the conversation. As we enter our next chapter, we want Plaud to be known not just for what our technology does, but for how it changes the way people experience work.”

The campaign marks a shift in how Plaud is positioning itself, moving from a product story to a brand story as it chases a much wider audience than early adopters. The company is coming off a strong run, recently named the only hardware-focused company on a16z’s Top 50 AI Apps list, with a 2028 IPO on the horizon.