Pasex Condoms

Love species

Agency: Avance


Each person have a different Kind of Love to give. If we imagine it like an Animal Instintc we can segment love in species “Straight, gay, lesbian, passionate like condoms skills Retardant, XL, texturized, etc”. In artistic vision we fusioned animals with human sex intentions in this campaign.

This professional campaign titled 'Love species' was published in Guatemala in March, 2016. It was created for the brand: Pasex Condoms, by ad agency: Avance. This Print medium campaign is related to the Pharmaceutical industry and contains 6 media assets. It was submitted over 7 years ago.


Advertising Agency: Avance Carat, Guatemala
Creative Director: Massimiliano Ricci
Art Director: Luis Pedro Mendez
Copywriter: Massimiliano
Illustrator: Mario Guerra
Photographer: Mario Guerra Photography
Additional credits: Otto Salguero Account Director


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