Description
The Love Made Fresh campaign was developed in collaboration with Blue Buffalo’s creative agency partner Curiosity.
About Love Made Fresh
Love Made Fresh marks Blue Buffalo and General Mills’ entry into the fast-growing, $3B fresh pet category, positioning Love Made Fresh as a premium fresh feeding option designed to help pet parents make every meal a “fresh act of love,” for the pups who are beloved family members.
In a category often split between “fresh is best” versus “traditional kibble,” the reality is that 80% of pet parents are combining fresh with other types of dog food — mainly kibble*. With this launch, Blue Buffalo will represent the largest U.S. pet food brand to offer solutions across dry, wet and fresh feeding, encouraging you to customize based on what your dog likes best.
*Source: Blue Buffalo Custom Survey Research April 2025
At the heart of the campaign is a universal pet parent truth: every dog has their quirks, rituals, and love languages – and we as dog owners happily cater to each one of them through daily acts of love. “It’s Love. Made Fresh.” captures this insight, reminding pet parents that their dog’s food and mealtimes should live up to the love they give every day.
The campaign will unfold through a series of relatable stories, each spotlighting a different dog-and-owner duo and the unique, endearing ways they express love – whether it’s allowing your tiny apartment to be overtaken by giant dog toys, surrendering your favorite hoodie because your dog loves to snuggle with it, or sacrificing your streaming algorithm to indulge your dog’s TV preferences.
Rolling out through Q4, the campaign spans social, digital, and broadcast, anchored by :30, :15, and :06 video spots. The first spot, “Big Ones,” debuted on linear October 13.
This professional campaign titled 'Love Made Fresh' was published in United States in October, 2025. It was created for the brand: Blue Buffalo, by ad agency: Curiosity. This Film medium campaign is related to the Pets industry and contains 2 media assets. It was submitted 2 months ago.
