ADVERTISING

Family Equality

Love, Lawyers & The Government

Agency: TBWA

Description

With 63% of North American LGBTQ+ millennials considering becoming parents for the first time or having more children (Family Equality 2019 LGBTQ Family Building Survey), the preconceived notion of what a family looks like in America is continuing to evolve as the country moves forward—slowly but surely. Unfortunately, the LGBTQ+ path to parenthood is still full of undue complications and discrimination; for example, 11 states have laws allowing adoption and foster care agencies to turn away qualified LGBTQ+ parents.
Following the recent six-year anniversary of the Obergefell v. Hodges U.S. Supreme Court decision resulting in the right to marry nationwide, Family Equality members are calling on Americans to join them on their next mission of equality: helping the LGBTQ+ community navigate the journey to parenthood. The nonprofit is asking Americans to support legislation such as The Equality Act and the John Lewis Every Child Deserves a Family Act—two critical pieces of LGBTQ+ legislation that would remove barriers to the LGBTQ+ community's path to parenthood.
Developed alongside creative agencies TBWA\Chiat\Day New York and Furlined, Family Equality has created Love, Lawyers & The Government, a warm and endearing short film intended to serve as a catalyst for this continued movement. Directed by Will Speck and Josh Gordon (Blades of Glory, The Switch, Office Christmas Party, Distant), the film uses a memorable and engaging approach to explain the obstacles LGBTQ+ people and couples go through to build a family. Will Speck is part of a same-sex couple and an adoptive family, himself, making this film and message particularly important.

This professional campaign titled 'Love, Lawyers & The Government' was published in United States in July, 2021. It was created for the brand: Family Equality, by ad agency: TBWA. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted 10 months ago by Communications Manager: Asheden Hill of TBWA\Chiat\Day NY.

Credits

Advertising Agency: TBWA\Chiat\Day NY, New York, United States of America

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