Paddy Power

Love Football. Intimately

Agency: Droga5 London


Brace yourself. Paddy Power have unleashed an American Beauty of a TV ad, bringing a never before told love story to our screens to excite fans ahead of the Premier League start of season.

Peter Crouch gets frisky with a corner flag, and Mark Clattenburg embodies ‘Baby’ from Dirty Dancing as the two legends collide for the love of the little moments in the beautiful game, starring as the unlikely leading men in Paddy Power’s latest blockbuster campaign calling on fans to ‘Love Football. Intimately.’

With the help of some movie magic, Crouchy appears as you’ve never seen him before (unless you’re Abbey Clancy, who also features).

And famed World Cup heartthrob ref Clattenburg co-stars as the catalyst for the true object of his affections – those joy-making/heart-breaking moments that occur during the 90-minutes of a match.

Paddy Power celebrates the little moments that bring football fans to their knees or cry out in ecstasy, reminding fans of the unheralded incidents that prompt our most passionate reactions.

This professional campaign titled 'Love Football. Intimately' was published in United Kingdom in August, 2022. It was created for the brand: Paddy Power, by ad agency: Droga5 London. This Film and Integrated media campaign is related to the Gambling industry and contains 1 media asset. It was submitted almost 2 years ago.


Client Credits: Paddy Power
Michelle Spillane – Brand & Marketing Director
Patrick Boyce – Brand Marketing Manager
Leah Spears – Head of Brand Strategy
James O’Reilly – Head of Sportsbook Marketing
Natasha Son- Brand Manager
Aggie Rabadia- Brand executive
Rachael Kane – PR Manager UK&I
Ready 10 – PR Agency

Agency Credits: Droga5 London
Chief Creative Officer - Shelley Smoler
Creative Director - Martin Beswick, Ed Redgrave
Art Director - Alex Robson
Copywriter - Florence Russell
Head of Strategy - Damien Le Castrec
Strategy Director - Aaron Harridge
Senior Strategist - Rozina Bashir
Agency Producer - Ben Catford
Producer - Olly West
Group Account Director - Oli Morgan
Account Director - Dom Kocur
Senior Account Manager – Matt Brown

Production Credits
Director/ Production Co - Traktor / Stink
Producer - Paz Parasmand
DoP - Dan Bronks
Editor - Rick Russell at Final Cut
Post Production - Nineteen Twenty
Sound Design - Adam Smyth at String & Tins
Stills Photographer - Nick Dolding

Ninetween Twenty Credits
Creative Director: Bill McNamara
2D VFX Supervisor: Ryan Hadfield
2D Artists: Rod Norman, Adam McHale, James Russell, Tom Clapp, Rob Lilley, Taylor Webber, Alejandro Marzo, Matt Hutchins, Tijan Holder, Yanru Yin
3D VFX Supervisor: Chris King/Mike Farrar
3D Artists: Ben Thomas, David Renscenyi, Elena Schurkus, Joe Baker, Lucy Wright, Maria Coca Menchero, Oscar Hill, Adam Gramlick, Danai Rizou
DMP Artist: Benita Winckler
AFX Artist: Sandra Clua
Colourist: Kai Van Beers
Colour Assist: Jennifer Kerr
VFX Producer: Ross Culligan
Production Assistant: Heather Brown

The Royal Mint


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