Description
‘Love all Your Hair Days’ is a multi-channel campaign which amplifies the brand’s prevailing values of celebrating inclusion, diversity and friendship.
“Love All Your Hair Days” launches with bold videos and imagery featuring a diverse collective of personalities. The campaign aims to convey a relatable approach to the emotional aspect of hair care and styling as it spotlights individuals paired with messaging of a relatable “hair day” scenario. One concept shares the message “3 Days No Wash Hair Day,” citing the brand’s award-winning Perk Up Dry Shampoo, while another references amika’s planet-friendly mission toward sustainability—employed by its partnership with TerraCycle, use of 90%+ post-consumer recycled materials in its packaging, and sustainably sourced ingredients that are always cruelty-free.
This professional campaign titled 'Love All Your Hair Days' was published in United States in March, 2022. It was created for the brand: amika, by ad agency: RXM Creative. This Integrated medium campaign is related to the Beauty industry and contains 3 media assets. It was submitted over 2 years ago by Brooks: Zoe.
Credits
Advertising Agency: RXM Creative, , United States of America
