ADVERTISING

Description

Allstate Foundation Purple Purse, an initiative aimed at ending domestic violence through financial empowerment, just announced its partnership with tennis champion, entrepreneur and philanthropist Serena Williams. As program ambassador, Williams will bring awareness to the invisible yet catastrophic role financial abuse plays in domestic violence, while encouraging the public to help break the cycle of abuse.
The film shows how real people respond when directly confronted with domestic violence and financial abuse. The participants’ reactions illustrate how we, as a society, think, talk and ultimately act when faced with this issue. By depicting real efforts to help a victim in need, viewers are encouraged to ask themselves, “What would they do in this situation?”

This professional campaign titled 'Lost purse' was published in United States in June, 2017. It was created for the brand: The Allstate Foundation, by ad agency: Leo Burnett. This Experiential medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 5 years ago.

Credits

Advertising Agency: MSLGROUP Chicago/Leo Burnett, USA
Chief Creative Officer: Britt Nolan
Executive Creative Directors: Mikal Pittman, Jon Wyville, Dave Loew
Associate Creative Directors: Donna Foster, Kristen Schwanz
Head of Production: Veronica Puc
Group Executive Producer: Denis Giroux
Senior Producer: Leah Karabenick
Music Producer: Alec Stern
Account Director: Kaitlyn Nolan
Communications Director: Lynsey Elve
Strategy Director: Ariel Tishgart
Account Supervisor: Lily Merritt
Production Company: Rival School Pictures
Executive Producer: James Blom
Director: Andrew Lane
DP: Megan Donnelly
Line Producer: Chris Lettley
Editorial: Whitehouse Post
Editor: Matthew Wood
Assistant Editor: Steve Kroodsma
Post Producer: Lauren Connolly
VFX & Color: Filmworkers
Colorist: Jeff Altman
VFX: Jeff Charatz
Post Producer: Derek Goldsmith
Recording Studio: Another Country
Recording Studio Executive Producer: Tim Konn
Sound Engineer: John Binder
Music: Nylon Studios
Composer: Lydia Davies
Senior Account Executive: Eva Glas

ADVERTISING

iStock Essentials

Group of Solar power plant Engin...

Artist: iammotos

iStock Signature

Day to Night time lapse of const...

Artist: cofotoisme

iStock Signature

Men Working on a Construction Site

Artist: RichLegg

iStock Essentials

Portrait of hands of two builder...

Artist: petrunine

iStock Signature

Construction site on a sunny day.

Artist: gilaxia

iStock Essentials

Skyscraper building against the ...

Artist: Дмитрий Ларичев

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.