After more than a year stifled in lock down, Iceland wants you to reawaken your senses with an Icelandic adventure. The first 100 visitors to book a slot at the pop-up shop in Reykjavik and turn up with a valid plane ticket showing their arrival in Iceland from June 24th onwards will have their old, tired sweatpants transformed by hand by Icelandic designer Ýr Jóhannsdóttir, into a pair of bespoke hiking boots, with any remaining fabric becoming the bag in which to carry them home.
This professional campaign titled 'Looks Like You Need An Adventure' was published in United States in June, 2021. It was created for the brand: Iceland, by ad agency: SS+K. This Integrated medium campaign is related to the Hospitality, Tourism and Recreation, Leisure industries and contains 2 media assets. It was submitted over 1 year ago.
Advertising Agency: SS+K, New York, USA