Looks Like You Need An Adventure

Agency: SS+K


After more than a year stifled in lock down, Iceland wants you to reawaken your senses with an Icelandic adventure. The first 100 visitors to book a slot at the pop-up shop in Reykjavik and turn up with a valid plane ticket showing their arrival in Iceland from June 24th onwards will have their old, tired sweatpants transformed by hand by Icelandic designer Ýr Jóhannsdóttir, into a pair of bespoke hiking boots, with any remaining fabric becoming the bag in which to carry them home.

This professional campaign titled 'Looks Like You Need An Adventure' was published in United States in June, 2021. It was created for the brand: Iceland, by ad agency: SS+K. This Integrated medium campaign is related to the Hospitality, Tourism and Recreation, Leisure industries and contains 2 media assets. It was submitted about 1 year ago.


Advertising Agency: SS+K, New York, USA

Sydney Water


iStock Essentials

Fagradalsfjall volcanic eruption...

Artist: LuigiMorbidelli

iStock Signature

4K Time-lapse: Northern Light Au...

Artist: vichie81

iStock Signature

Erupting Volcano Fagradalsfjall ...

Artist: Mlenny

iStock Essentials

Waves and Wind Roll Across the G...

Artist: Sanya Kushak

iStock Signature

Canyon in an Idyllic and Wildern...

Artist: tunart

iStock Essentials

Traveling slowly through an ice ...

Artist: PepN Stock Footage

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.