Looking to spice up your snack cabinet? Dietz & Watson has you covered. The Philly-based meats and cheese purveyor is back, this time with two new products in the snacking category as a follow up to Dietz Nuts (America’s favorite savory meat bites): Dietz Chips and Dietz & Dats.
Dietz & Watson has once again teamed up with Independent Creative Agency, Red Tettemer O’Connell + Partners (RTO+P) to debut this new campaign, which consists of four video spots “Snack Briefing”, “Dietz Nuts”, “Dietz Chips” and “Dietz & Dats”. The :15’s and :30’s are intended to do more than just launch the new snacks, but prove how Dietz & Watson does snacking…in a playful, personality driven way that drives home their bold flavor.
Just as Dietz Nuts did, the two new snack products take a playful twist on what they’re named and how they’re enjoyed which inspires dialogue about “nuts being meat nuts”, “pickles that you eat like chips” and some tasty morsels named “dats.” The spots will run across various TV, Digital, Audio and Social platforms, including a custom AR Lens on snapchat.
This professional campaign titled 'Looking to spice up your snack cabinet?' was published in United States in August, 2022. It was created for the brand: Dietz & Watson, by ad agency: RTO+P. This Integrated medium campaign is related to the Confectionery, Snacks industry and contains 3 media assets. It was submitted 4 months ago.
AGENCY: Red Tettemer O’Connell + Partners
Co-Chief Creative Officers: Steve Red, Steve O’Connell
Executive Creative Director: Todd Taylor
Group Creative Directors: Ari Garber, Chris Plehal
Art Directors: Ty Crump, Max Gold
Copywriter: Roman Manning
Account Management: Carla Mote, Susan Fortin Baraczek, Caity Smith, Riley Gilbert Brand Strategy: Vann Madison
Producers: Niall Segundo, Joe Mosca
CLIENT: Dietz & Watson
Marketing: Lauren Eni Canseco, Devon Diehle, Katie Atchison, Jesse Lieblein
Director: Casey Storm
Production Company: Asymetric Post Production: RTO+P
Editor: Chip Schofield
Mix & Record: Philly Post Color: Alkemy X