"I bet you can't chop up some carrots while talking to a friend with your eyes closed."
"I bet you can't cross the street while listening to music with your eyes closed."
"I bet you can't mow the lawn while listening to the radio with your eyes closed."
Digital Campaign: SMITH Optics and Subway Surfers will partner to create a game mode where the screen slowly becomes darker until a player inevitably crashes unless they're able to win the SMITH snow goggles.
Digital Campaign: If the player wins the goggles, they will be given 3 additional minutes of screen brightness. Otherwise the player will eventually crash and die, with a message prompting them to buy SMITH snow goggles.
Description
Insight: Skiing/snowboarding requires a lot of coordination.
Big Idea: When you can’t see, simple tasks can become disastrous.
This student campaign titled 'Look Out' was published in United States in April, 2024. It was created for the brand: Smith Optics, by ad school: S.I. Newhouse School of Public Communications. This Digital and Print media campaign is related to the Fitness, Recreation, Leisure, and Sportswear industries and contains 5 media assets. It was submitted 12 days ago.
Credits
School: S.I. Newhouse School of Public Communications
Copywriter: Maggie Anderson
Instructor: Mel White
