The ad takes the form of a poster made entirely of Braille; a tactile writing system used by people who are visually impaired, with the dots formed of model-made MALTESERS®.
This professional campaign titled 'Look on the light side' was published in United Kingdom in January, 2017. It was created for the brand: Maltesers, by ad agency: BBDO. This Outdoor medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted almost 7 years ago.
Advertising Agency: AMV BBDO, London, UK
Creative Director: Rosie Arnold
Copywriter / Art Director: Lucy Jones, Charlotte Mather
Agency Planner: Emily Harlock, Elly Fenlon
Agency Account Man: Philippa Field, Rebecca Kavanagh, Abbi Brown
Agency Producer: Deborah McCartney
Media Agency: Mediacom
Media Planner: Alison Harper-Quinn, Daisy Ross
Production Company: 3D Models