Look Beyond

Agency: F5 Shanghai


Multiple Cannes winners and now dynamic duo, Director Sune Sorensen and CCO Adams Fan, bring us a heart-filled message this Christmas. In what feels like an indie movie scene, we meet a family of four, who visits at an elderly home. They’re there for Nick’s grandmother but his dad, Sam, warns that she’s been getting worse. A heartbreaking moment later, we realize just how bad it has gotten when she can’t recognize her grand children, let alone her own son. Nick and Sam, who clearly don’t see eye to eye (Nick, an almost-adult-soon-to-move-out son and Sam, a somewhat-controlling-can’t-let-go dad) get frustrated and Nick storms out of there. Only… When he returns later that evening, the car is packed to the brim. He’s up to something…

This professional campaign titled 'Look Beyond' was published on December 15, 2022. It was created for the brand: Nreal, by ad agency: F5 Shanghai. This Film medium campaign is related to the Electronic Devices industry and contains 1 media asset. It was submitted over 1 year ago.


Client: Nreal / Nreal Air
Campaign: 2022 Christmas Campaign
AGENCY: F5 Shanghai
CCO | Adams Fan
Senior Planner | Irene Chen
Account Executive | Louis Yang
Senior Art Director | Hua Yue
DIRECTOR: Sune Sorensen
Represented by JSA and AgentZoo
Los Angeles & New York: Hey Baby Films
London: Nice Shirt Films
Paris: Bandits Productions
Berlin & Hamburg: Markenfilm
Canada: Circle Productions
Asia: JSA, Nice Shirt, Markenfilm Asia.
Latin America: JSA.
DOP: Rasmus Heise
Represented by Artistry
DFF Director of Cinematography
Gregg Dallesandro (commercials)
Robin Sheldon (features/television)
TALENT: BN Casting, London
Orla O’ Rourke (Jane)
Alan McKenne (Sam)
Norma Attallah (Grandma)
Mila Lieu (Ida)
Raiko Gohara (Nick)
PRODUCTION: Sorensen Films
Executive Producer | Sune Sorensen
1st AD | Ben Gill
Casting | Belinda Norcliffe
Executive Producer | Tomasz Kulesza
Line Producer | Karol Piénkowski
Production Designer | Monika Sajko
Set Manager | Kosma Walicki
Props Master | Piotrek Giebartowski
Stagehand | Yellowóz
SFX Snow | Monika Gajzler
Costume Designer | Pola Gomólka
Makeup | Ewelina Mróz
Production Coordinator | Tomek Sulima
Production Assistant | Martyna Lewandowicz
Focus Puller | Krzysztof Wiśniewski
Grip | Andrzej Dutkiewicz
Gaffer | Konrad Karasewicz
Editors | Steve Gandolf
Assistant Editor | Moss Eletreby
Managing Partner |Michelle Eskin
Executive Producer | Amburr Farls
Head of Production | Brady Fiero
Producer | Brian Scharwath
Post Producer | Michal Berezowski
Colorist | Piotr Sasim
Lead Engineer / Fouder | Phil Bolland
Managing Lead | Julian Marshall
MUSIC: Sorensen Films
Head of Production | Lynn Wong
Composer | Jerry Siao


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