A new condom variant (Masculine) in Kenya launched by a new small company targeting youth and high frequent engaging sexual partners.
Where people see condoms as just short term anti pregnancy or disease prevention vehicle, we wanted to appeal to our TA to experience not just the longevity of the variant, but also the extra pleasure it provides in whichever sexual style couples want to experiment. We came up with the idea of a Maze execution, and in our maze, position the USP of long lasting pleasure by showing different styles in different spaces within the home (bathroom, kitchen, corridors, e.t.c) and every where a couple can GET LOST IN PLEASURE!
This professional campaign titled 'Long Lasting Pleasure' was published in Kenya in May, 2017. It was created for the brand: Masculan, by ad agency: Scanad. This Print medium campaign is related to the Health industry and contains 1 media asset. It was submitted about 5 years ago.
Advertising Agency: Scanad, Nairobi, Kenya
Creative Director / Art Director: Rishi Aggarwal
Creative Director / Copywriter: Tony Nujugna