Description
URL: http://www.lollipopbling.com/
ClickFire Media has partnered with Elizabeth Arden to launch an interactive website featuring augmented reality (AR) for the introduction of Mariah Carey's Lollipop Bling candy-inspired fragrance collection. The heart of the website, which includes Away3D Flash components, is a rotating 3D bank of stylized, candy-themed skyscrapers which were inspired by the singer's New York City hometown skyline, and evocative of a set design for one of Mariah's iconic videos. The unique collection of buildings features a constantly updated video billboard and acts as a clickable menu leading to more information on the three fragrances, a news ticker, a "what's new" blog, interactive games and links to request updated information.
This professional campaign titled 'Lollipop Bling' was published in United States in September, 2010. It was created for the brand: Mariah Carey, by ad agency: ClickFire. This Digital medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 14 years ago.
Credits
Interactive Design Studio: ClickFire Media, USA
Creative Director: Nick Agderian
Design: Claudeland Louis
3D Modeling: David Johnson, Jane Kim, Damion Murray
Technical Lead / Development: Jason Tordsen
Flash Developer(s): Damion Murray, Matt DeSimone
Server Side Developer: Matt Wilber
Augmented Reality: Total Immersion
Sr. Producer: Ephraim Kehlmann
Producer: Matt DeSimone
Account Director: Lara DeSignor
Digital Strategist: Ann Quinn
