Description
Lodge is known for its pre-seasoned durable appliances. Our campaign focuses on their cast iron skillets, and we saw the empty skillets as a canvas for our work. Our goal was to contrast the tough-built, long-lasting, badass side of the product, with the delicate and flavorful masterpiece it creates. The texture used intends to imitate the gritty texture of an empty pre-seasoned cast-iron skillet.
This student campaign titled 'Lodge Cast Iron Skillet' was published in United States in December, 2021. It was created for the brand: Lodge, by ad school: Temerlin Advertising Institute. This Print medium campaign is related to the Food industry and contains 5 media assets. It was submitted over 3 years ago by Cecilia Luther.
Credits
Advertising School: Temerlin Advertising Institute, Dallas, United States of America
Partner: Caroline Soja
