Description
Locally’s “The Champion” subverts the high-octane drama of professional sports to deliver a deadpan punchline that pushes brand commitment to absurd new depths. The spot opens on a 200-meter diving board where a young swimmer prepares for a life-altering moment amidst golden rays and a score filled with determination. She executes a heroic, elegant descent , yet upon piercing the water, the cinematic gravity shifts into a surreal logistical encounter. A scuba-clad delivery man waits at the pool's floor fluffing the brands "Anytime, Anywhere" delivery policy.
This professional campaign titled 'Locally's "The Champion"' was published in Egypt in November, 2025. It was created for the brand: Locally, by ad agency: Codename Studios. This Digital and Film media campaign is related to the Fashion and Retail Services industries and contains 1 media asset. It was submitted 5 days ago by Director: Karim Tarek of Codename Studios .
Credits
Advertising Agency: Codename Studios, Cairo, Egypt.
Director & Creative: Karim Tarek
DOP: Omar Nehad
A Codename Studios Production.
Executive Producer: Karim Tarek
Producer: Haidy Ayman
Casting Director: Adham Mahgoub
Stylist: Bassant Saleh
Post House: Codename Studios
Editor(s): Youssef Antably, Karim Tarek
Music Production: Khaledplz
Outro Music: Omar Emad
