Description
Dacia Duster, the brand's iconic SUV and everyday ally, is back with an even more adventurous look!
We love the new Extreme finish, with its bold, rugged design and nature-inspired Cedar Green color.
To accompany its launch, Dacia and Publicis Conseil have created a moving, offbeat film in which an adventurous but clumsy father takes his daughter on a life-size shopping trip ... in Duster way!
Directed by Gary Freedman (La PAC), this "epic" tell, with its touching cast and Matt Monro's "Born Free", humorously showcases the new version of Dacia's best-seller, which is more than ever the ideal outdoor partner for the family. With Dacia Duster, shopping has never been so exciting.
This professional campaign titled 'Live the Duster way.' was published in France in June, 2023. It was created for the brand: Dacia, by ad agency: Publicis Conseil. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 11 months ago.
