Live Ramadan
Description
“Live Ramadan” explores a lesser-seen aspect of the holy month: the lives of people who are exempt from fasting. Travellers, nursing mothers, and those who are unwell are permitted not to fast during Ramadan, yet they remain deeply connected to the spirit of the month.
The film follows these individuals through the course of a day—from Suhoor before dawn to the evening hours—showing how they quietly live and experience Ramadan in their own ways. Through small everyday moments, it portrays the compassion and understanding extended by those around them.
By focusing on those who cannot fast, the film expands the narrative of Ramadan beyond the act of fasting itself, highlighting that devotion during the month can take many forms.
Created for Britannia by Amber Communications, Dubai, the film reflects the brand’s attempt to acknowledge and celebrate the diverse ways people experience Ramadan.
This professional campaign titled 'Live Ramadan' was published in United Arab Emirates in February, 2026. It was created for the brand: Britannia, by ad agency: Amber Communications. This Film medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted about 4 hours ago by Director: Arun Joseph Francis.
Credits
Advertising Agency: Amber Communications, Dubai, United Arab Emirates
Production Company: Andcut
Client: Britannia Industries
Director: Arun Joseph Francis
Executive Creative Director: Leslie Paul
Senior Copywriter: Neha Sathe
Senior Copywriter: Mohamed Tarek Al Saadany
Executive Producer: Drona Antony
Art Director: Wilson Philipose
Art Director: George Allen
Business Director: Nicholas Sequeira
