Terminix is a pest control service that delivers termite control, flea control, and much more. To show that roaches can bring certain diseases such as E.Coli into a house, Publicis Dallas came up with this special billboard. 5,000 live cockroaches were put into a squirming display. It reminds us of the Plan Bee Billboard. Every 15 minutes the billboard had to turn towards the shade for the roaches not be burnt by the sun.
Advertising Agency: Agency: Publicis, Dallas, USA
This professional campaign titled 'Live Cockroach Billboard' was published in United States in March, 2011. It was created for the brand: Terminix, by ad agency: Publicis. This Ambient medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 11 years ago.