Nowadays and in the era of financial inclusion here in Egypt and the digitalization of banking services all financing and banking entities are aiming to provide their customers with the most convenient ways to serve them and sell their products to the extent that you won’t be doing any effort and everything can be done easily through the Mobily application with your pinky. So to create relevance we used a very common Egyptian proverb “by your pinky”.
The film starts with the news announcement the news and mentioning that everything can be done with your pinky yet we see our hero with a very swelling pinky and he can’t use his phone while everyone else is enjoying it. Here we follow our hero in different situations of his life being the perpetual outsider, facing more challenges because of his swelled pinky.
This professional campaign titled 'Little pinkie makes your life easier' was published in Egypt in April, 2022. It was created for the brand: Egbank, by ad agency: Kay-oh. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 1 year ago by Director: Amr el hadad of Freelancer .
Advertising Agency: isobar, cairo, Egypt