Little big baby

Agency: BETC


The posters are designed to be displayed side by side, with an extensive media buying on closing doors in the metro and on elevators. The first visual shows apair of adult legs with a bottle of evian and on the visual next to it, we see a baby's torso and head. A sort of live « before and after ».

This professional campaign titled 'Little big baby' was published in France in April, 2015. It was created for the brand: Evian, by ad agency: BETC. This Outdoor medium campaign is related to the Non-Alcoholic Drinks industry and contains 4 media assets. It was submitted about 7 years ago.


Advertising Agency: BETC, Paris, France
Agency Management: Dominique Vérot, Marielle Durandet Gaelle Gicqueau, Charlotte Bals
Executive Creative Director: Filip Nilsson
Creative Director: Agnès Cavard
Creative Director's Assistant: Felix Falzon
Copywriter: Valérie Chidlovsky
Photographer: Jean-Yves Lemoigne
Film Editor: Pierrick Guenneugues / Sparklink
Art purchase: Isabelle Mocq-Orain, Nathalie Gruselle
Agency Producer: Sarah Belhadj
Producer: Isabelle Severi / RITA


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