Lil Nas X Debuts M&M'S Pack Collaboration
M&M'S®, proudly part of Mars, announced the next phase of its partnership with music megastar and cultural trailblazer, Lil Nas X. Mars and Lil Nas X will unveil limited-edition M&M'S Packs inspired by their shared mission to bring people together through colorful fun and music.
"Not only is Lil Nas X one of the most talented, influential musicians of our time, he is a catalyst for self-expression for his wide-reaching and massively diverse fanbase," said Allison Miazga-Bedrick, Mars Wrigley Senior Brand Director. "The M&M'S brand knew he would be the perfect collaborator to deliver on our purpose of creating a world where everyone feels they belong. We are thrilled to partner with Lil Nas X to support the power of the arts and create a positive societal impact in our society."
This professional campaign titled 'Lil Nas X Debuts M&M'S Pack Collaboration' was published in United States in September, 2022. It was created for the brand: Mars, . This Integrated medium campaign is related to the Confectionery, Snacks industry and contains 3 media assets. It was submitted about 1 year ago.