Ben & Jerry's

‘Lights! Caramel! Action!’

Agency: Kin


Ben & Jerry’s has teamed up with Oscar-nominee and celebrated film director Ava DuVernay to produce an award-worthy new flavor of ice cream. ‘Lights! Caramel! Action!’ is already proving a huge hit with critics, as marketed via a series of comedic commercials, creative social content and out-of-home advertisements created by Kin, the impact-focused creative company.

This professional campaign titled '‘Lights! Caramel! Action!’' was published on June 28, 2023. It was created for the brand: Ben & Jerry's, by ad agency: Kin. This Content, Film, and OOH Outdoor media campaign is related to the Food and Movies industries and contains 2 media assets. It was submitted 12 months ago.


Co-Founder: Kwame Taylor-Hayford / Kin
Co-Founder: Sophie Ozoux / Kin
Partner Lead: Bianca Marcus / Kin
Strategy Director: Audrey Tyau / Kin
Executive Creative Director: Carmen Love / Kin
Senior Art Director: Tyler Hicks / Kin
Creative Director / Copy: Mikio Bradley / Kin
Creative Director / Art: Brad Warsh / Kin
Design Director: Chris Cyran / Kin
Producer: James Lee / Kin
Motion Designer: Carolyn Figel / Kin
Global Head of Integrated Marketing: Jay Curley / Ben & Jerry's
Global Marketing & Influencer Relations: Lindsay Bumps / Ben & Jerry's
US Integrated Marketing Manager: Jay Tandan / Ben & Jerry's
Director of Creativity: Ellen Kresky / Ben & Jerry's
Director: Marta Cunningham
Editor: Glorily Velez / Whitehouse Post
Assistant editor: Mel Newton / Whitehouse Post
Producer: Lucia Villalta / Whitehouse Post
Flame/Conform Artist: Ed Nichols / Carbon
Producer: Lauren DeFelice / Carbon

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