ADVERTISING

Ben & Jerry's

‘Lights! Caramel! Action!’

Agency: Kin

Description

Ben & Jerry’s has teamed up with Oscar-nominee and celebrated film director Ava DuVernay to produce an award-worthy new flavor of ice cream. ‘Lights! Caramel! Action!’ is already proving a huge hit with critics, as marketed via a series of comedic commercials, creative social content and out-of-home advertisements created by Kin, the impact-focused creative company.

This professional campaign titled '‘Lights! Caramel! Action!’' was published on June 28, 2023. It was created for the brand: Ben & Jerry's, by ad agency: Kin. This Content, Film, and OOH Outdoor media campaign is related to the Food and Movies industries and contains 2 media assets. It was submitted 12 months ago.

Credits

Co-Founder: Kwame Taylor-Hayford / Kin
Co-Founder: Sophie Ozoux / Kin
Partner Lead: Bianca Marcus / Kin
Strategy Director: Audrey Tyau / Kin
Executive Creative Director: Carmen Love / Kin
Senior Art Director: Tyler Hicks / Kin
Creative Director / Copy: Mikio Bradley / Kin
Creative Director / Art: Brad Warsh / Kin
Design Director: Chris Cyran / Kin
Producer: James Lee / Kin
Motion Designer: Carolyn Figel / Kin
Global Head of Integrated Marketing: Jay Curley / Ben & Jerry's
Global Marketing & Influencer Relations: Lindsay Bumps / Ben & Jerry's
US Integrated Marketing Manager: Jay Tandan / Ben & Jerry's
Director of Creativity: Ellen Kresky / Ben & Jerry's
Director: Marta Cunningham
Editor: Glorily Velez / Whitehouse Post
Assistant editor: Mel Newton / Whitehouse Post
Producer: Lucia Villalta / Whitehouse Post
Flame/Conform Artist: Ed Nichols / Carbon
Producer: Lauren DeFelice / Carbon

Victoria's Secret

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.