Description
Liberty Bank could’ve just made a commercial about their new #1 JD Power ranking in customer satisfaction. Instead, we used it to light up a local baseball field so kids can keep playing long after the sun goes down. Because that’s what it means to be “Community Kind.”
This professional campaign titled 'Light It Up' was published in United States in October, 2025. It was created for the brand: Liberty Bank, by ad agency: Connelly Partners. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted 8 days ago by Executive Creative Director: David C Register of MMB.
Credits
Agency: Connelly Partners
Creative Director/Art Director: David Onessimo
Executive Creative Director/Writer: David Register
Chief Creative Officer: Alyssa Toro
Director: Tibor Nemeth
Production Company: GLP Creative
Producer: Mark Gardner
Producer: Janet Cuttle
Director of Brand Leadership: Hillary Williams
Associate Brand Director: John Norwood
Media Director: Erin Mullaney
Associate Media Director: Abby Sullivan
Senior Media Planner: Matty Habersaat
Assistant Media Planner: Nick Maumus
Brand Manager: Lily Ward
