Description
Lucy activewear, a designer and manufacturer of women’s activewear owned by VF Corporation, has partnered with creative agency mono to invent the lucy light forest: a unique, interactive light and sound experience and accompanying digital extension. The program is debuting with an installation along Boston’s historic Charles River Esplanade River Run that will run through October 13. The solar-powered, motion-activated installation – the first work to come from lucy’s partnership with mono – aims to celebrate movement and the women who love it by transforming daily exercise into a magical and awe-inspiring experience.
This professional campaign titled 'Light forest' was published in United States in October, 2013. It was created for the brand: Lucy, by ad agency: Mono. This Ambient medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted over 9 years ago.
Credits
Advertising Agency: mono, USA
Production Partner: Pixel
