The playfulness of the characters is what makes this direction stand out. Each flavour has its own character and each character has its own personality and vibe. This direction will appeal to all segments of the target audience, from kids to parents to adults.
The characters have a lot of potential allowing for a lot of interesting visual possibilities for the package and the whole communication process.

This professional campaign titled 'Lift ' was published on July 15, 2018. This Design, Digital, and Print media campaign is related to the Fitness, Food, and Other industries and contains 6 media assets. It was submitted almost 2 years ago by Creative / Art Director: Arkan Gahramy of Arkan Studio .


Advertising Agency : Bellaciao Advertising Agency (BCA)
Production Company: Egypt , Cairo / United Arab Emirates , Dubai
Art / Creative Director : Arkan Gahramy


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