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Qualcomm

Lifeline

Agency: Ogilvy

Description

The action-packed short takes place in Shanghai and subtly highlights the cutting-edge capabilities of Qualcomm’s latest Snapdragon 820 mobile processor as Kai (Leehom Wang) sets out to rescue his missing girlfriend (Olivia Munn) with the help of their mobile devices. At its core, Lifeline illustrates how a major technology company like Qualcomm is tapping a new entertainment model to demonstrate the power of their product in front of a diverse audience

This professional campaign titled 'Lifeline' was published in United States in May, 2016. It was created for the brand: Qualcomm, by ad agency: Ogilvy. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 6 years ago.

Credits

Advertising Agency: Ogilvy & Mather, USA
Chief Creative Officer: Teddy Lynn
President, Content & Social: Mark Himmelsbach
Group Creative Directors: Aaron Mosher, David Yankelewitz
Creative Directors: Bastian Baumann, Chris Rowson
Senior Art Directors: Andrew Miller, Lauren Van Aswegen
Copywriters: Peter Nordstrom, Dan Winikur, Tim Stiefler
Designers: Robyn Makinson, Weston Doty, Joao Magalhaes, Austin Hoyt
Chief Production Officer: Matt Bonin
Producer, Special Projects: Nicole Severi
Director of Music: Karl Westman
Music Producer: Patrick Oliver
Director, User Experience: Dan Kawasaki
Director, Project Management: Sebastian Aresco
Associate Director, DevOps: Kevin Hamel
Senior Business Manager: Camille Crenshaw
Senior Talent Manager: Daniela Buchholz
Director, Rights Clearances: Gloria Hall
Executive Group Director: Adam Puchalsky
Account Director: Brian Lee
Account Supervisor: Alexandra Andrial
Account Executive: Faith Stonner
Managing Partner, Beijing: Sheng Lee
Associate Account Director: Vanessa Luo
Account Manager: Zora Liao
Senior Account Executive: Zoey Dong
Group Planning Directors: Michael Bruckstein, Mandana Mellano, Sarah Greenfield
Managing Director: Kim Kozma
Media Supervisors: Allison Karr, Amy Fraze
Media Planner: Samantha Sutantio
Assistant Media Planner: Weiwei Yu
Associate Search Director: Ryan Kelly
Managing Director: Clement Tsang
Digital Strategy Partner: Alice Wei
Media Planning Manager : Wynn Kong
Associate Director, Media Analytics: Melissa Gorris
Analytics Consultant: Divesh Brahmbhatt
Production Company: Anonymous Content
Director: Armando Bo
Producer: Vincent Landay
Executive Producer: Eric Stern
DP: Javier Julia

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