Description
Hyundai presents a campaign for World Suicide Prevention Day (September 10). The concept is built on a simple truth: we are all trained to recognize warning signals in our cars, but we often fail to notice the equally urgent signals in people.
Through short, direct, and memorable messages, the campaign highlights how symptoms such as extreme mood swings, social isolation, or impulsive behavior are just as critical to address as any light on the dashboard.
The creative idea connects automotive safety with human care, using the metaphor of vehicle warnings to deliver a prevention message that is clear, empathetic, and powerful:
“Your car’s signals aren’t more important than your own. Noticing them can save you.”
This professional campaign titled 'Life Signals' was published in Ecuador in September, 2025. It was created for the brand: Hyundai, by ad agency: BeFlamingo. This Print medium campaign is related to the Automotive and Personal Transportation industry and contains 2 media assets. It was submitted 3 months ago by Creative Director: José Aguilar of BeFlamingo.
Credits
Advertising Agency : Beflamingo
Ceo: Isabella Durán
Vp of strategy: German Andrade
CCO: Lupas Celis
Creative Director: José Aguilar
Associate Creative Director: Álex Ruales
Copywriter: Rafael Álvarez
Art Director: José Aguilar
Account director: Domenica Solano
Account Executive: Guisella Pérez
