Life's better when you're under our roof
While they're dreaming, you're saving
When you feel protected, you're free to enjoy your dreams
Description
This month, American Family Insurance launches the latest work based on its successful “Life’s Better” campaign. The advertising is centered around the idea that, “when you feel totally protected, you’re free to enjoy the dreams you’ve worked so hard to achieve.” It uses the brand’s red roofline as a visual representation of dream protection. Three commercials will air over the following weeks to reinforce this message. Each spot concludes with the brand’s well-established tagline, “Insure carefully, dream fearlessly.” The :30 spots will run regionally across American Family’s 19 state markets. Accompanying the TV will be out-of-home, radio and digital materials. Work was created by American Family Insurance’s creative agency partner, Elite Media.
This professional campaign titled 'Life's Better' was published in United States in May, 2025. It was created for the brand: American Family Insurance, by ad agency: Elite Media. This Film medium campaign is related to the Insurance industry and contains 3 media assets. It was submitted about 1 month ago by President: Roy Elvove of Elvove Associates LLC.
Credits
“Take Off/Astronaut”
Client: American Family Insurance
Creative Agency: Elite Media
Production Company: Biscuit
Editorial Company: Union Editorial
Color/ Post FX: Framestore
Record & Mix: Sonic Union
