Equinox, the global high performance lifestyle leader, today launched its “Life’s a Ball” campaign, celebrating Pride and the New York City Ballroom community, and benefitting House Lives Matter, the only organization for the House Ballroom Community by the House Ballroom Community.
Equinox has partnered with the Icons and Legends in the New York City Ballroom community including Legendary Veronica Miyake Mugler, Legendary Chyna Prodigy, Legendary Asia Balenciaga, Legendary Tamiyah Miyake Mugler, the Icon Sinia Alaia, the Icon Leiomy Maldonado and Up-and-Coming Legendary Tati Finesse to star in the campaign.
“Life’s a Ball” honors the power and magnificence of trans women of color in their performance element and shares a message of equality, fostering sisterhood and expressing pride all through movement. Each woman delivers a winning performance, dancing solo in a frame surrounded by her sisters, each showcasing one iconic element of vogue performance: Dips, Spins, Catwalks, Hands, Hair Whip, Duck Walk, and Floor Performance.
This professional campaign titled 'Life's a Ball' was published in United States in June, 2019. It was created for the brand: Equinox, by ad agency: RanaVerse. This Content medium campaign is related to the Public Interest, NGO industry and contains 8 media assets. It was submitted over 4 years ago.
Advertising Agency: Advertising Agency: RanaVerse, USA
Directed by: Sammy Rawal
MC / Executive Producer: The Icon Jack Mizrahi
Producer: The Icon Sinia Alaia
Music: DJ Byrell The Great
Styling: Tess Herbert
Production: Believe Media
Hair: Yusef Williams
Make Up: Jacen Bowen, Tiffany Lucio
Nails: Junie Bee Nails
Stills: Tyrell Hampton