Description
Brooklyn-based agency Saint-Urbain has reimagined Tezza, the beloved photo and video editing app, with a sophisticated new brand identity. Rooted in an “artists-first” ethos, the rebrand positions Tezza as a creative destination for influencers and content creators, blending high fashion aesthetics with accessibility.
Inspired by editorial design, the refresh features a chic custom wordmark, a refined color palette of cream and tan with bold pops, and a balanced typographic system using Untitled Serif and Sans. Retaining the original Tezza face icon, the identity underscores human connection, setting it apart from sterile tech brands.
Beyond the app, Tezza extends its vision into merch—including phone cases, candles, and collage kits—fostering deeper engagement with its community. "Tezza is more than an app; it’s an experience," says Co-Founder Tezza Barton. "Our new identity captures that magic—artistic, inviting, and endlessly inspiring."
This professional campaign titled 'Life More Beautiful' was published in United States in February, 2025. It was created for the brand: Tezza, by ad agency: Saint Urbain. This Design, Digital, and Print media campaign is related to the Fashion and Media industries and contains 12 media assets. It was submitted 10 months ago.
Credits
Agency: Saint Urbain, Brooklyn New York
