Life is full of surprises

Agency: thjnk


It’s not your typical telecom ad. This spot tells us to look up from our phone and see what’s around us because “Life is full of surprises.”

In this case, the surprise comes when Roger Federer and Swiss alpine skiing champion Marco Odermatt enter a lift. Their presence goes unnoticed by a girl scrolling cat videos. If only she had looked up, she might have got a couple of selfies with the sports legends.

This professional campaign titled 'Life is full of surprises' was published in Switzerland in February, 2024. It was created for the brand: Sunrise, by ad agency: thjnk. This Content and Film media campaign is related to the Electronic Devices and Electronics, Technology industries and contains 1 media asset. It was submitted about 2 months ago by Senior Art Director: Luca Stancheris of thjnk Zürich.


CEO Creation: Alexander Jaggy
ECD: Pablo Schencke
Copywriter: Maira Weidmann
Art Director: Luca Stancheris
Graphic Designer: Josephine Jeanguenin, Moritz Houmard
CEO Strategy: Gordon Nemitz
CEO Accountant: Andrea Bison
Project Manager: Claudia Ziltener, Michaela Bossard, Cornelia Nünlist
Producing: Benjamin Calcott, Thomas Nabbefeld
Production: Pumpkin
Director: Martin Werner
DoP: Jan Mettler
Grading & VFX: BaconX
Finishing: Südlich-t


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