ADVERTISING

Lindt

Life is a ball

Agency: Grey Toronto

Description

Lindt, the renowned Swiss chocolate company, has made its grand entrance onto the Super Bowl ad stage with the launch of a new commercial. Titled "Life is a Ball," the 30-second spot unfolds with a woman in her living room, cradling a delectable Lindt Lindor. As she releases the ball-shaped chocolate, it gracefully descends amidst the floating lyrics of Perry Como's 1957 track "Round and Round," creating an engaging visual harmony.

The commercial artfully introduces various scenes where individuals savor Lindt chocolate, aligning with the lyrical narrative: a woman enjoying it in the park, another relaxing by her pool, and a couple perched atop their car. The audience is treated to a brief glimpse into the chocolate-making process before the delectable treat finds its way back into the woman's hand, culminating in a satisfying bite.

Directed by Michael Gracey, known for his work on "The Greatest Showman," this slice-of-life advertisement from Lindt promises to air during the first quarter of the Big Game on February 11. Lindt USA CEO Ana Dominquez emphasized the synergy between the sports extravaganza and Lindor's commitment to quality, drawing parallels between the dedication of two sports teams and the meticulous craftsmanship of Lindt's premium truffles.

As a part of this campaign, Lindt has collaborated with Kylie Kelce, wife of Philadelphia Eagles star Jason Kelce, who shares her insights on incorporating Lindor truffles into Super Bowl festivities. An avid football fan and frequent party host, Kelce expresses her excitement about teaming up with Lindt to showcase how Lindor truffles can elevate the indulgence of any game day gathering. With a lifelong love for chocolate, she attests that savoring a Lindor truffle adds a moment of bliss to the thrill of big games.

This professional campaign titled 'Life is a ball' was published in United States in February, 2024. It was created for the brand: Lindt, by ad agency: Grey Toronto. This Film medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted 28 days ago.

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