To help remind parents of Life Cereal’s great taste, they launched a search for the “next Mikey.” After multiple rounds of auditions and evaluating over 100 kids with great talent, Caroline Hughes was selected to be part of the new ad launching on TV August 12. The contest was one component of a larger casting and audition process, and after reviewing all the auditions, the casting agency felt Caroline was the perfect modern “Mikey.” The new 15 and 30 second TV spots feature a dad holding a box of Life Cereal and preparing for a “standoff” with his daughter Mikey who according to her sister “won’t eat anything healthy.” The dad pours a bowl of cereal, slides it across the table and she eats a spoonful. A smile creeps over her face and to their surprise, she likes it!
This professional campaign titled 'Life Cereal "Next Mikey"' was published in United States in August, 2019. It was created for the brand: Life Cereal, by ad agency: RGA. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 2 years ago by Account Supervisor: Aundrea Rogers of FleishmanHillard.
Advertising Agency: R/GA, USA