Description
Insight: People don’t mind a little mess, they just don’t have
time to deal with it
Big Idea: No matter how wild the room gets, Roomba will
vacuum its way through.
Execution Idea: It is different spaces in a home that are
portrayed as “wild” spaces.
This student campaign titled 'Life Can Get Wild' was published in United States in October, 2025. It was created for the brand: iRobot Roomba, by ad school: “S.I. Newhouse School of Public Communications. This Print medium campaign is related to the House, Garden and Household Products industries and contains 3 media assets. It was submitted about 20 hours ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Luena Tavares Leitao
Instructor: Mel White
