Description
Joy of Nature a local natural shampoo and conditioner features an Olympic Artistic Swimmer in her element. Water becomes a metaphor of freedom where she defies gravity "her fears" of social pressure and hair worries of frequent washing post training.
This professional campaign titled 'Letting Go' was published in Egypt in September, 2025. It was created for the brand: Joy of Nature, by ad agency: Havas Egypt. This Film medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted 1 day ago by Regional Creative Director : Muhammad ElAyat of Havas Egypt.
Credits
Featuring Shahd Sameer
Director: Muhammad El Ayat
1st AD: Mario
DOP: Omar Zaki
UW Cameraman: Omar El Dessouky
Production House: Backstage Studios
Producer: Doaa
Agency Producer: Ali Amr
Post House: Vivid Studios
Art Director: Omar Shehab
Stylist: Aya Negm
Editor: Adham Abutaleb
VFX: Abdelrahman
Sound SFX: Garage Studios
Agency: Havas, Egypt
Client: Joy of Nature
