World Parrot Trust


Agency: Conill


The World Parrot Trust (WPT) partnered with Publicis Groupe's Conill to launch a singularly wild social media campaign to rally support for the preservation of the endangered Lear’s Macaw.

"#LetTheBlueBirdFly," urges Elon Musk to grant the now retired Twitter blue bird logo a new lease on life by donating it to WPT in support of critical conservation, education and habitat preservation efforts.

The heartfelt appeal was conveyed through a captivating video and message shared directly with Mr. Musk on X:

Everyone else seeing the message was encouraged to ruffle some feathers to help these magnificent animals reclaim their place in the wild by following WPT and tagging @elonmusk with the hashtag #LetTheBlueBirdFly

Supporters could also contribute to the cause by making a direct donation to the World Parrot Trust at

This professional campaign titled '#LetTheBlueBirdFly' was published in United States in August, 2023. It was created for the brand: World Parrot Trust, by ad agency: Conill. This Digital medium campaign is related to the Other and Public Interest industries and contains 2 media assets. It was submitted 8 months ago by Chief Communications Officer: Chris Traina of Conill.


Chief Creative Officer: Veronica Elizondo
Executive Creative Director: Sebastian Garin
Creative Director: Luciano Griessi
Creative Director: Brunno Cortez
Art Director: Brunno Cortez
Copywriter: Luciano Griessi
Copywriter: Daniel Kapilivsky
VP Director Of Production: Carlos Barciela
Senior Social Producer: Farida Naeem
VP, Director of Business Affairs: Valentina Dostal
Business Affairs Manager: Linda Flores
Account Supervisor: Ana Muñoz
SVP Director of Sports & Entertainment: Carlene Rowe
Management Supervisor: Cole Ashby
Associate Account Director: Kate Noble
Chief Media Officer: Diana Stumvoll
Group Media Director: William Formeca
Media Supervisor: Hunter Marks
Social Content Manager: Ericka Suarez
Senior Content Supervisor: Maria Garcia
Associate Community Manager: Geronimo Perez
Director of Public Relations: Delia Lopez


Executive Director: James Gilardi, Ph.D.
Operations Director: Steve Milpacher
Communications Manager: Melodie Krieger
Digital Outreach Coordinator: Megan Hill

Executive Producer: Eran Shaysh
CGI Animator: Owen Jenkins Design

Executive Producer: Veronica Santana
Creative Director: Motion Design Lauren Mayer-Beug
Flame Artist: David Silvers

Creative Director: Juan Regidor
Sound Supervisor: Sebastian Anus
Sound Design: Máximo Signiorini
Sound Engineer: Mauro Tarelli

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