Let Your Home Tell Your Story

We all have a million photos on our phone, but some moments are too good to stay trapped there. When you display them in your home, they spark conversations and make your spaces come alive.

That’s the idea behind Kodak Moments’ new “Let Your Home Tell Your Story” campaign. It promotes their line of frames, canvases and decor offerings with a special emphasis on capturing Gen Z and Millennial consumers.

From a new college student remembering her skate crew, to a father and daughter playing guitar together through the years, to a family enjoying a funny memory about grandma—the 30- and 15-second spots showcase a wide range of relatable life moments that people tend to want to hold on to.

The campaign was developed by San Francisco-based Agency SOS, which handled strategy, creative development, production, and media planning. Produced by Little Moving Pictures and directed by Cali Bondad, the spots will run across connected TV, social and digital platforms.

“You experience a moment differently when it escapes your social media feed and makes its way into your home,” said John Kovacevich, Founder and Creative Director at Agency SOS.

“When we developed the campaign, we noticed how emotional people got when they told us the story behind a framed photo on their mantle. These spots celebrate that feeling—the way a physical framed moment brings a special energy into a room and helps you tell your story,” said Kovacevich.