Hoosier Lottery

Let Winnings Run Wild

Agencies: The Buntin Group Alkemy X


Award-winning global entertainment company Alkemy X teams up with Nashville-based agency The Buntin Group to let winnings run wild in a colorful new spot for Hoosier Lottery that will air regionally during Super Bowl LVII. The spot, co-directed by Rupert Cresswell and Rob Shaw, transforms the “Wild Multiplier” scratch-offs into origami animals leaping off the cards and into the wilderness. The enlivened paper creatures, designed by Art Director Christine Lim, break free in a park, delighting and surprising nature dwellers as they race toward their scratch-off wins.

The spot follows Alkemy X’s 2022 big game day spot for Headspace starring John Legend, showcasing the international superstar’s audio stories with the meditation app.

This professional campaign titled 'Let Winnings Run Wild' was published in United States in February, 2023. It was created for the brand: Hoosier Lottery, by ad agencies: Alkemy X and The Buntin Group. This Film medium campaign is related to the Gambling industry and contains 1 media asset. It was submitted about 1 year ago.


Agency: The Buntin Group
CEO: Jeffrey Buntin
Co-President, Chief Creative Officer: Dave Damman
SVP, Director Brand Management: Brook Dore
Art Director: Kenzie Estes
Copywriter: Sam Hazelfeldt
VP, Group Brand Director: Jillian Wyatt
Senior Brand Manager: Katie Webber
Associate Brand Manager: Austin White
VP, Head of Production: Danielle Keenan
Senior Producer: Patrick Haertel
Production: Alkemy X
Co-Directors: Rupert Cresswell, Rob Shaw
EP, Live Action: Jim Huie
Line Producer: Isaiah Cary
Post Production: Alkemy X
EP, Post/Animation: Sue Fallon
Art Director: Christine Lim
Editor: Scott Graves
Animation Producer: Gene Ho
Producer: Robert D’Esposito
Assistant Editors: David Molina-Cavazos, Ricky Heidelbaugh


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.