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Description
Jinx, a premium pet wellness brand creating high-quality nutrition and supplements designed to help dogs and cats live happier, healthier lives, is celebrating National Dog Day on August 26 with a new commercial campaign featuring Chris Evans and his rescue dog, Dodger.
The commercial captures heartfelt moments between Chris and Dodger, highlighting the special bond they share and one simple way Chris expresses his love every day: feeding him Jinx. Centered around the message, “If you love someone, let them know,” the campaign reminds pet parents that the everyday choices they make for their dogs are meaningful expressions of care.
For the campaign’s creative direction, Jinx partnered with award-winning creative agency Erich & Kallman and Chris himself to create something honest and authentic. The use of home video footage of Chris and Dodger gives the campaign an accessible, relatable quality that reflects the bond shared by pet lovers everywhere.
The commercial will debut on August 26 for National Dog Day.
This professional campaign titled 'Let Them Know featuring Chris Evans & Dodger' was published in United States in August, 2026. It was created for the brand: Jinx, by ad agency: Erich & Kallman. This Film and Integrated media campaign is related to the Pets industry and contains 5 media assets. It was submitted 21 minutes ago.