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WesBanco

Let's Talk

Agencies: Brunner kaboom productions

Description

Serious money tips get a playful twist in a new campaign directed by kaboom’s Dave Garcia for WesBanco via their agency of record, Brunner. Two spots, Let’s Talk Credit Scores and Let’s Talk Tomorrow, take a real-world gamified approach to get people thinking about healthy money management. The third commercial features people offering sage advice - a mix of heartwarming, funny and even poignant experiences shared.

Dave Garcia brought his experience as a Director/Editor to the project to play for post and efficiently capture the best performances and various environments during the one-day, one location Austin-based shoot. Garcia’s creative viewpoint and expertise, combined with kaboom’s production acumen, delivered creative diversity within an efficient day. The resulting vignettes demystify money matters with an approachable style – an embodiment of WesBanco’s award-winning service and tools that can help transform people’s spending, saving and investing mindset.

This professional campaign titled 'Let's Talk' was published in United States in May, 2023. It was created for the brand: WesBanco, by ad agencies: Brunner and kaboom productions. This Film medium campaign is related to the Finance industry and contains 3 media assets. It was submitted about 1 year ago.

Credits

Client: WesBanco

Agency: Brunner
Director, Creative Services: Dan Magdich
Creative Director: Kevin Corfield
Associate Creative Director/Art Director: Karl Fritzman
Copywriter: Caitlin Brunner
Associate Director, Video Production: Emily DeShantz
Group Account Director: Jen Pflug
Senior Account Manager: Ashley Miller

Production + Post Company: kaboom
Director/Editor: Dave Garcia
EP/Owner: Lauren Schwartz
HOP: Steven Sills
Post Production Coordinator: Delaney Harader

Mix: V6 Post
Music: Boss Soundstripe Productions

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