The pandemic has put America's youth in crisis in an even more difficult situation. The opportunity was to create an action-based idea designed to motivate and empower the nation's underserved youth, reaching them on their terms and in the spaces they spend time—social media. By using sneakers as the vehicle for our powerful messaging in an inventive way, we were able to cut through the clutter and engage with them.
This professional campaign titled 'Let's Step Forward Together' was published in United States in December, 2020. It was created for the brand: National Runaway Safeline, by ad agency: Troup. This Digital medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted about 3 years ago by Chief Creative Officer: Matt Dimmer of Troup.
Advertising Agency: Troup, Chicago & Los Angeles, United States of America