Description
Mamae wanted to highlight the importance of women's inclusion in leadership roles across various industries. To celebrate International Women’s Day, we launched "Let Her Cook”, a Digital, and Social Media campaign advocating for women in managerial, executive, and political positions.
Flipping the popular phrase “Let Him Cook,” the campaign delivers a clever double entendre let women work, lead, and succeed on their own terms. The striking visual, blending different female professionals into one powerful image, challenges stereotypes and reinforces that women belong everywhere decisions are made.
This professional campaign titled 'Let Her Cook! - IWD 2025' was published in Nigeria in March, 2025. It was created for the brand: Mamae Foods, by ad agency: BlueAfric Media. This Digital and Print media campaign is related to the Food industry and contains 1 media asset. It was submitted about 2 months ago by Creative Business & Strategy: Jeremy NONYE-PETERS of BlueAfric Media.
Credits
Advertising Agency: BlueAfric Media Services, NG
Chief Creative Officer: Christian "Brain" OKOLI
Creative Director: Ikechukwu "Michael EI" IHENACHO
Art Director: OKOLI Daniel Chimezie
Digital Strategist: Gloria ENIMOLA
Brand Manager: Jeremiah "Jeremy" NONYE-PETERS
