Less Screen Time

Agency: MullenLowe Group


In Singapore, children spend about 5 hours a day online and in contrast, less than 30 minutes outdoors. To encourage parents to swap their children’s electronic devices for the outdoors, we presented a sobering take on what it looks like to spend a lifetime in front of screens, only for regret to set in when it’s too late.

This professional campaign titled 'Less Screen Time' was published in Singapore in May, 2019. It was created for the brand: Breeze, by ad agency: MullenLowe Group. This Print medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 3 years ago.


Advertising Agency: MullenLowe, Singapore
Executive Creative Director: Ang Sheng Jin, Daniel Kee
Head of Art: Alex Tan
Senior Art Director: Neo Shiyi
Art Directors: Rachel Chong, Claudius Keng
Copywriter: Ernest Chin
Global Business Director: Shaifali Dayal
Account Director: Sean Lee
Account Manager: Soon Yong En
Senior Digital Planner: Gayle Lim
Photographer: Alvin Tan
Retoucher: Evan Lim

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