Skate parks and skate brands attract skaters, but also people who have bad attitudes. People who often cause trouble and get into fights. That's why we created a campaign for the Copenhagen based skate brand ALIS encouraging people to enjoy skating and to spread good vibes in the parks and within the skate community. And to aspire wearers of ALIS not to be part of hateful culture.
This professional campaign titled 'Less Hate – More Skate' was published in Denmark in January, 2018. It was created for the brand: Alis, by ad agency: &Co. This Print medium campaign is related to the Fashion industry and contains 3 media assets. It was submitted over 4 years ago.
Advertising Agency: &Co, Copenhagen, Denmark
Creative Director: Thomas Hoffmann
Art Director: Mikkel Møller
Copywriter: Ulrik Søby
Photographer: Morten Bengtsson
Photo Editing: Martin Bo Kristensen
Graphic Design: Anders Martin Jensen